About — liansa

Who I am

I relish design + creativity as a whole family of elements, but the component that fascinates me the most is that of creative psychology. Behavioural Economics, a topic that I have great love for, is an essential part of this practice. The subtlety of this method, of which can lead to a paradigm shift in people’s reactions + choices truly excites me.

Studying Architecture at university created a fundamental understanding of how creative endeavours solve practical problems. This was a catalyst in wanting to understand and experience all forms of design.

My time at M&C Saatchi l projects, from emerging brands to current events.

My creative approach

What the steps would be for them

Previous copy; / cut down make clear steps for the client

STRATEGIC THINKING

No matter how brilliant your product, it is essentially worthless if you haven’t got the correct branding proposal for it. Understanding a client’s key thought, market trends, customers’ desires + the overall aims is a holistic approach. The importance of collaboration + calculated planning is equally crucial in the design process.

TO KEEP IT SIMPLE

WHEN APPROACHING A PROJECT

Open communication, this allows for a clear understanding of the exact business goals involved. Leading to the first step, removing all personal design preferences + leaving an exciting new page to story board a conclusive aim.

We would then define the customer audience, analyse market trends + line out competitive briefs. This wealth of information allows us to better define what would make your product unique + what we could do differently.

Here is the fun part, really getting to grips with what makes your project special. Understanding limitations, generating the solutions + strategies that will gain customer reach + proposals that will speak to your target audience. All the while, making sure you are happy with the direction, via critical appraisal + prototype designs.

At this stage, every detail has been thoroughly planned + focused. Your design is intuitive, it creates dialogue with your target audience + speaks to your brand at just a glance. This is the power of considered design, it becomes so much more than that. It is an identity that can be used as a multifaceted tool. As a business strategy, a driving force to gain customer loyalty + to establish yourself from the ever so competitive crowd.

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